The Challenge

The Nigerian businessman and philanthropist is the Founder, President, and Chairman of the Coscharis Group. We were asked to propose a media structure for his various media channels and to develop content formats that effectively convey his brand identity and reach his target audience.

The Approach

We held a series of consultations to derive informative, insightful blog posts and maintain active profiles on key social media platforms such as LinkedIn, Twitter, and Instagram.

The Result

Attraction of international clientele, increased traffic to the client's website, consistent messaging across all media channels and positioning of the client as a thought leader.