The Challenge

Launching the Fast Chow Restaurant in the heart of Eastern Nigeria proved tricky as Dr Stanley's brainchild needed an effective differentiating statement from the long list of food businesses already established in Anambra. Our job was to communicate this in the clearest and most locally appealing way possible.

The Approach

The Igbos and Easterners have a unique enjoyment approach to life. We built on this to run a 360-degree campaign on the value of good food and tasty meals. We pushed a message that great food is the key to satisfying enjoyment. We ran communications on social media, billboards and lamp posts in Anambra State.

The Result

In just the first few opening weeks, we witnessed over 90% engagement and patronage of the restaurant. Guest visitors on opening day included Governor Willie Obiano of Anambra State and Ghanaian veteran actor, Jackie Appiah.