Services
Experiential Marketing', 'Brand Activation', 'OOH
The Challenge
To develop a physical engagement idea that speaks to the love of sports and finely brewed Heineken.
The Approach
We created a fan-themed hub where football lovers could hang out and watch the hottest UEFA Champions League matches. The hub featured a jersey showroom, games and a lounge.
The Result
Our efforts increased customer patronage, brand love and positive ratings for the client.