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Services

Experiential Marketing', 'Brand Activation', 'OOH

The Challenge

To develop a physical engagement idea that speaks to the love of sports and finely brewed Heineken.

The Approach

We created a fan-themed hub where football lovers could hang out and watch the hottest UEFA Champions League matches. The hub featured a jersey showroom, games and a lounge.

The Result

Our efforts increased customer patronage, brand love and positive ratings for the client.